BLACKPINK's tenth-anniversary season closes a fan-letter chapter

An anniversary deadline has passed

BLACKPINK's special tenth-anniversary fan-letter template reached its scheduled end on September 16 at 11:59 p.m. KST. YG's official notice placed the template within a broader celebration of the group's August 8 anniversary, alongside a commemorative Weverse badge for qualifying members. For readers finding the announcement now, the relevant news is the close of that particular window; it should not be mistaken for a fresh invitation to enter an expired activity.

A season built around shared listening

Another official anniversary event ran from August 8 to August 14, inviting fans to join or host listening parties. Its notice tied participation to supported streaming services and set separate conditions for prizes. Looking back across the two notices reveals a celebration organised around ordinary fan habits: writing a message, revisiting songs and listening together. These are specific documented activities, not evidence that every fan experienced the anniversary in the same way.

The music to revisit now

The anniversary also provides a natural moment to revisit DEADLINE, the group's five-track mini album. YG's official tracklist identifies JUMP and title track GO alongside Me and my, Champion and Fxxxboy. Hearing the short release as a sequence can give a fuller picture than returning to only one chorus or performance clip. BLACKPINK's official profile lists JISOO, JENNIE, ROSÉ and LISA, while the anniversary materials foreground their relationship with BLINK. The useful takeaway for a September listener is simple: the time-limited activities have their own calendars, but the catalogue remains a starting point for discovering why the group has sustained attention across a decade.